About Me

I am a senior at the University of Georgia majoring in Advertising pursuing and a certificate in Sports Media. I am a self-taught content creator, graphic designer and video editor. Through my academics and my experience, I have developed a deep understanding of advertising, social media marketing, digital media, and sports media.

Most recently, I worked as a Digital Marketing Intern at Qualcomm. I independently created content for a Back-to-School GTM campaign and assisted in content strategy and creation for Manchester United and Snapdragon Summer Tour. For my capstone project, I was tasked with creating a global DEI framework for Qualcomm and Snapdragon.

In summer of 2022, I worked as a Digital Media Intern at Bay Cities FC. I independently rebranded social media across all platforms and ran the social media during games providing real time updates and scores. Worked on paid social media campaigns to increase ticket sales for 2022 home games.

In fall of 2021, I was hired as a Visual and Digital Communications Student Assistant at the University of Georgia. I work on creating social media assets for 21-sport athletic department and report to the Director of Social Media. I independently rebranded @ugasoftball social media and am currently creating assets for @ugasoccer.

In summer of 2021, I was hired as a Social Media and Marketing Intern at Cox Enterprises. I managed, created, and published high quality content for DawgNation (@dawgnation). I also worked on advertiser integration within social posts on Instagram and sold ad space to Kroger. My work resulted in an increase in engagement rate by 172%.

Academic Awards: Dean’s List, Hope Scholar, National Honor Society

Please contact me with any questions.

ara39941@uga.edu